GBFA (Global Beauty Fashion Association) is a global agency that serves as a bridge for Japanese women aspiring to compete in international beauty pageants and turn their dreams into reality.
We offer a unique opportunity for candidates to stand on the global stage as Miss Japan without going through the conventional domestic competition process. Through fully personalized, one-on-one lessons provided by internationally qualified instructors, we strive to maximize each individual’s potential and charm.

At GBFA, we place great importance not only on outward beauty, but also on inner qualities such as intelligence, dignity, and the refined grace traditionally associated with Japanese women.
We support those who possess a clear sense of purpose for stepping onto the world stage and the strong sense of responsibility and determination to see the journey through.

Please note that GBFA operates under a strict invitation-based scouting system. While we do accept applications for national representation via our entry form, all selections are made based on our internal criteria through a rigorous screening process.
We kindly ask for your understanding that, due to limited placements each year, not all applicants may be selected.